About TasteInsights

TasteInsights is transforming the sensory landscape by providing comprehensive and insightful data on the sensory properties of top-selling brands in the food industry. Our mission is to empower food companies with the knowledge they need to succeed in a competitive market—without the high costs typically associated with extensive market research.

Unlike traditional research services, TasteInsights has already conducted large-scale sensory evaluations across a wide range of popular food products. Our data reveals how products perform in terms of sensory attributes and explains why some brands stand out while others need improvement to capture a larger market share. We offer open-access sensory data, providing valuable insights into the strengths and weaknesses of products in the marketplace.

Founded by sensory researcher Johan Swahn, TasteInsights combines deep research expertise with practical experience from the FMCG sector, including his work with ICA Gruppen.