How It Works?
We scan an entire product category of comparable items—from bestsellers and newcomers, both large and small producers. All products undergo the market’s most rigorous, research-based sensory consumer tests, either with hundreds of consumers or a smaller panel of expert chefs, depending on the product type.
The large amount of collected data, covering both sensory attributes and concepts, is analysed according to sensory consumer research methodology.
The result is the TasteInsights Report. The data is presented in an easily accessible format, enabling you to refine and improve your offerings based on consumer preferences.
Enhance Your Market Insight with Our Comprehensive Testing
Products
Our testing covers an entire product category to ensure a comprehensive comparison of all products against each other.
2. Testing
Hundreds of consumers across Sweden, along with chefs and sommeliers, participate in scientifically-based product tests across entire product groups to identify the true competitive landscape.
3. We Deliver Affordable, Actionable, and Accessible Insights
With our unique process, we provide usable data for a new product category every week.