Your source for Sensory Consumer Data
Groundbreaking Sensory Analysis from:
400+ Products / 70+ Brands / 7,000+ Consumer Preferences
Taste Drives Food and Beverage Choices!
While taste is crucial to consumer decisions, there's a surprising lack of data available about sensory experiences. Our insights empower companies to optimise their products based on real taste data.
Intl. Food Information Council: 2023 Food & Health Survey, May 23
The Cost of a Failed Product Launch is High!
The cost of launching a product that fails in the market is far greater than integrating sensory data early on in the decision-making process.
Dijksterhuis, 2016, Trends in Food Science & Technology
Sales Statistics are Important, But How Do Your Products Perform Sensory-Wise?
It’s time to take Taste Tests and Sensory Data as seriously as sales data.
Sensory consumer insights are the missing piece in your strategic efforts to ensure your products are always market-ready, loved by consumers, and purchased repeatedly.
Johan Jörgensen, CEO Sweden FoodTech
"TasteWorthy Insights is a game changer for the food industry and consumer insights. Having access to sensory data as easily as sales data means there are no more excuses for not taking taste seriously."
Some of all the brands we tested
and many more…
About TasteInsights
Johan Swahn, co-founder, Ph.D., and Assis. Professor in Sensory Marketing: “Taste has never been more crucial for both food companies and consumers than it is today”.
Our Analysis & Insights Report
Based on the latest research in sensory science and consumer studies.
Each test involves hundreds of consumers across Sweden, ensuring high statistical reliability through advanced statistical analysis.
What is Sensory Science and How Do We Measure Taste?
Basing business decisions on sensory data and consumer testing is far more cost-effective than the expense of a failed product.